Global messaging solution specialist, Dialogue Communications, says text messaging is essential to driving an effective recruitment process. This announcement comes at a time when unemployment rates are high and the recruitment industry is as important as ever.
Dialogue, which is sponsoring the event, recently conducted a customer survey and found that nearly 90% of recruiters across the world saw that text messaging helped their business by enhancing the speed of communication. By using SMS for Bullhorn and saving time on communication, agencies found that they could secure placements quicker and improve overall performance.
While at the event, Dialogue will demonstrate the capabilities of its SMS for Bullhorn application for recruiters. The application, which is used globally, simply integrates into existing Bullhorn recruiting software and allows recruitment agencies to communicate in real time with candidates easily via text message, giving them faster access to new employment opportunities.
By using the two-way text messaging functionality, recruiters can be the first to alert candidates of potential job opportunities from within the Bullhorn staffing software and candidates can reply back immediately.
All outbound and inbound messages are tracked and logged securely within the Bullhorn system. According to Dialogue’s customer survey, three quarters of recruiters found that candidate response rates were improved and time was saved through the automatic storing of outgoing and incoming messages.
“Text messaging is an incredibly reliable and powerful communications tool as these days almost everyone has a mobile phone. In fact there were 326,4-million active devices, including Smartphones and feature phones, in the US in 2012 according to research by CTIA,” says Pinder Takhar, marketing manager of Dialogue Communications.
“It is important for recruiters to be maximising on this method of communication, a study by IDC Research shows that 79% of people 18 to 44 have their smartphones with them 22 hours a day.
“As a consequence of this, 98% of messages that are received are opened, and 90% are read within three minutes. Communication is immediate, and you can’t get more powerful results than that.”
Further results of Dialogue’s customer survey showed that over 78% of recruiters say that it is important for their company to use text messaging for scheduling interviews between candidates and clients.
Over 76% say they found it important for confirming the interview and 80% then say it was useful to then follow up with candidates (for more information on the survey results, read the text messaging improves business performance article on the Dialogue site).
Dialogue will showcase its SMS for Bullhorn application at this year’s Bullhorn Live in Boston (booth number 16). The event runs from 20 to 22 May at the Renaissance Waterfront Hotel, and will provide informative sessions and valuable networking events on getting the most out of Bullhorn.