Recognising the unprecedented opportunity to address the needs of millions of underserved mid-size enterprise across the Middle East, Africa and Turkey, or the companies earmarked to become “The New Big enterprises of tomorrow”, Avaya, a leading global provider of business communications applications, systems and services, has launched a region-specific programme for AvayaConnect partners. 
The programme, designed for AvayaConnect partners, is set to aggressively address and understand the needs and challenges of the mid-market in South Africa, which requires simplified solutions that meet changing customer demands for collaboration and mobility while still keeping costs low.
Avaya’s new programme is fully fledged with sales incentive that motivates partners’ sales teams to win more deals as well as rewards the partner organisation with aggressive rebates schemes when increasing revenue in the midmarket segment.
The programme also provides a seven day course for channel partners held at the Johannesburg Training Centre, partners will learn new sales methods, as well as receive 16 training certificates in voice, data, video and networking, which will empower the channel in addressing the full needs of their customer’s.
On top of these programme benefits, Avaya will offer marketing funding support to participating partners to take their message out to the market.
“Evolving with the regional market and supplying our channel with the tools and solutions needed to address its fastest-growing segment – SMEs – is key for us at Avaya,” says Selvin Kristnen, MD, Avaya South Africa.
“Avaya’s aggressive new programme enables our channel partners to address the challenges faced by the region’s mid-size enterprises, sometimes referred to as the ‘ants of the economy’ as despite of the lower number of staff than large organisations, they carry more than 20 times their weight in terms of productivity.”
Avaya has the solutions to properly equip its channel partners in resolving the challenges faced by mid-sized organisations. The new programme will assist Avaya partners in increasing gross margin and profitability, without requiring complex engineers to install the solutions, which will enable them to address all the needs of their customers at lower costs.
By providing solutions that are affordable and simple to use giving the regions mid-size businesses – The New Big – competitive advantage, cost savings and the ability to grow.