In what it believes is a South African first, Absa has made it possible for South Africans on its rewards programme to further embrace mobile banking, unveiling instant redemption of cash rewards on its mobile banking platform, Absa.mobi.
Through the Absa.mobi site, Absa Rewards members would not only be given the ability to instantly redeem their cash rewards on cell phone banking, but have the ability to view their cash balance.
Arrie Rautenbach, Absa’s head of Retail Banking, describes the announcement as truly consumer-led.
“While further distinguishing Absa as being one of the only banks in South Africa to introduce a rewards programme that offers real cash back on every swipe including debit cards, we are proud to be able to reward our customers with the convenience of earning these rewards in cold, hard cash and doing so at leisure, whenever and where ever, using a mobile phone.
“As we have seen with our successful online redemption offer, where Absa Rewards members have to date redeemed a total of over R10-million online, consumers appreciate the ability to redeem their cash-back rewards at any time, offering them even greater control of how they choose to use their rewards.”
Coinciding with the new redemption option, Absa is offering new customers who open an Absa Gold Value Bundle Account before 31 July 2013 a free Absa Rewards subscription for a year, and a personal switching assistant for three months to help customers switch their salary and debit orders.
Absa has extended its partnership with Pick n’ Pay, offering 5% extra cash when converting Absa Rewards to Pick ’n Pay Smart Shopper points until the end of September 2013.