Global flash memory supplier Sandisk has signed a distribution deal with Sahara Computers as part of its strategy to expand its footprint in Africa.
“South Africa is the economic powerhouse of Africa and represents huge potential for SanDisk,” says Sreedhar Sreekumar, SanDisk regional sales manager: Middle East and Africa.
“Sahara has a wide network of distribution points across the country and strong relationships within retail and resellers across the country. This will help bolster SanDisk’s strong market positioning and increase market share in the South African flash memory market.”
Sahara Computers will focus on developing and supplying the large reseller IT channel in the South African market as well as dealing with independent retail outlets and resellers.
“Our partnership with SanDisk reinforces our commitment to make consumer technology more readily available to end-users in South Africa,” says Stephan Nel, executive director of Sahara Computers.