Mxit has partnered with the Amisco Group, a global sports match analysis company, to provide realtime information to Premier Soccer League (PSL) fans on their mobile phones.
For the first time South African fans can access live, detailed and accurate performance information on all PSL games as they are being played on their mobile phones. In addition, Mxit will have pre-game and post-game data and statistics on teams and players on each of the official club apps.
All 16 PSL teams will have a community on Mxit, with national teams Bafana Bafana and Bayana Bayana being added in the coming months. Users can expect to find latest news, match reports with detailed analysis, player profiles, live match updates and the opportunity to share thoughts, ideas and words of support with the team.
“For true fans the experience is not limited to the 90 minutes that the match is physically being played. There are hours of analysis of the players, the strategies, the opposing team’s ability to compete before the match and then there is the post-game deconstruction of what happened and what impact it has on the rest of the season,” says Ryan Paterson, regional head of the Amisco Group for Africa.
“The community apps on Mxit will be the perfect location for fans to get up-to-the-minute facts and stats on the games and players, increasing fan engagement and allowing them to share their views with others.”
The Amisco Group has been looking for the correct channel to create a ‘second screen’ experience of the games for some time.
“We want to create an environment where the enjoyment of the game can stretch way beyond the televised match,” says Paterson.
For industry leader, Amisco, the partnership made sense due to Mxit’s ability to reach all South Africans regardless of their phone. It has a South African base of 6,5-million monthly active users and works on over 3 000 types of phones.
“Mxit is the only social media channel in the country that can reach all soccer fans regardless of where they live and what phone they have, which is what made it the obvious choice for us,” says Paterson.