Global security software vendor Trend Micro is furthering its investment and presence in the southern Africa region.
“The South African market has an incredibly high growth potential. In fact when we decided to take a closer look at the market and map its potential in 2012, we were astounded at how much more potential there is in the region than what we originally saw,” says Ihab Moawad, vice-president for Mediterranean, Middle East and Africa at Trend Micro.
“It is against this backdrop that we have taken a strategic decision to grow our presence in the country throughout 2013 as well as further invest into growing the local channel. We began the growth process towards the end of last year when we took the strategic decision to appoint a dedicated South African country manager by way of Gregory Anderson,” he adds.
According to Moawad the company has plans to grow the number of people within the South African team and use the region as a base to extend operations into West East and Central Africa (WECA) as well as manage the rest of Africa from South Africa.
He also adds that after closer analysis of the African market the company believes that it can organisationally grow its market share by more than double digits across the continent.
Today Trend Micro provides customers with virtualisation solutions and those who are looking to take the leap into the realm of cloud computing, security solutions that can help them make the transition with ease.
Moawad says the company’s solutions are ideally designed to help customers reduce the reluctance of moving to the cloud, while at the same time are able to drive security consolidation and improve business efficiencies.
“The remainder of this year will see the South African Trend Micro team grow in capacity as we gear ourselves to growing our physical presence in Nigeria and Kenya, throughout 2014,” he says. “We will also look to use the remainder of the year to grow our market share as well as brand awareness of our offerings and what they can do for our customers.”