Jo Crawshaw of Johannesburg has been chosen along with 15 global contestants to participate in the interactive, online competition SOS Island: Survival of the Smartest, hosted by Samsung Electronics.
SOS Island merges live online streaming, social media and survival tactics to engage with audiences in an entirely new way. Over the course of the competition, viewers will be able to follow, interact with and vote for their favourite contestants through social media. ‘SOS Island’ will debut via live-stream on YouTube and Facebook on 30 September.
With more than 11 500 submission videos from 132 countries, Samsung selected the top 16 global contestants who will depart to Puerto Rico on 28 September. They will spend one week training alongside survival expert and TV star Les Stroud. The final eight contestants who make the cut will proceed to SOS Island, a secret uninhabited island where they will survive in the wild and compete in challenges and games.
The survivors will then face off in a series of challenges using the Samsung Galaxy S4 Zoom and Galaxy NX camera. The ultimate champion will be awarded the opportunity to win their own private island experience, a package worth $100 000.00.
Michael Gibson, business leader: Digital Imaging at Samsung Electronics South Africa, says the company is proud to support “SOS Island: Survival of the Smartest”, as the innovative multimedia competition echoes Samsung’s brand value of continuous innovation.
“The seamless integration of live streaming, social media and survival shares many similarities with Samsung’s constantly evolving aim of discovering new possibilities to existing technology, and redefining expectations,” he says. “We look forward to seeing how the competition unfolds and which country will claim the first SOS Island winner.”