TAKEALOT.com has launched the first major update of its shopping app for Apple iOS and Android devices. The latest iteration has been deployed with a view to improving the overall shopping experience within the app, as well as including some groundbreaking new features.
Declan Hollywood, chief marketing officer of TAKEALOT.com, says, “We want to give our customers a seamless and integrated shopping experience on TAKEALOT.com, regardless of the location or the device they are shopping on. The experience should look and feel the same.”
One of the major updates is that customers can pay for their goods using eBucks.
“eBucks is a commonly used payment method by our customers, so we wanted to afford the mobile consumer the opportunity to cash in on their eBucks, regardless of the environment they’re shopping in. We’re the first retail app in South Africa that allows our customers to do this,” says Hollywood.
Another major new feature is access to Daily Deals, which allows customers to purchase a range of heavily discounted product on a daily basis.
“We all love a good deal, particularly on products of high value. Now, shoppers never have to miss out on the opportunity to buy a product for less.”
When asked of the importance of mobile apps for their business, Hollywood says: “We are seeing hyper growth in mobile traffic, and apps is a key component of that. We have put a tremendous amount of work into improving the overall user experience and we believe our customers will be delighted with what we have to offer.”