In a move designed to achieve synergies across the group, the HP has announced the appointment of Patrick Reeves as HP brand executive for the group, effective immediately.
This means that Reeves will oversee HP’s Printing and Computing business across both Pinnacle Africa and AxizWorkgroup going forward.

Pinnacle Africa MD Tim Humphreys-Davies says that the move will bolster the brand teams and allow both companies to synergise resources effectively.

“We will now have a single point of vendor engagement,” said Humphreys-Davies. “With one Brand Executive, we’ll also have a single stock view, the ability to maximise stock more efficiently and lower the risks of stock ageing and depletion,” he continued. “Patrick’s experience and expertise in these areas is going to be invaluable to the growth of our HP business.”

After studying at UCT and travelling extensively oversees, Reeves started working at AxizWorkgroup. He’s been with the company for almost 17 years in various Sales, Product and Management Roles and currently functions as Executive of Client Computing for the company.

Reeves’ new role will see him addressing all the key Corporate, SMB, Public Sector and Retail channels in South Africa and the SADC region and he says he’s looking forward to the challenge.

“I’ve been involved with HP for over a decade and our product and sales teams have forged incredibly strong bonds. In that time we’ve also won several HP Disti of the Year and Product Manager of Year awards. I’m now really looking forward to taking the HP PPS business within the Pinnacle Group to the next level,” he says.