Intel has announced its intention to rebrand the McAfee business under the Intel Security brand.
Speaking at the recent Consumer Electronics Show, Intel CEO Brian Krzanich said Intel plans to offer elements of McAfee mobile security products for free to help guard today’s most popular mobile devices and will introduce Intel Device Protection technology this year to improve enterprise security of all Intel-based Android mobile devices.
He unveiled the Intel Security brand, which will be used to identify all Intel security products and services, and said that McAfee products will transition to the Intel Security brand over time. He said the Intel Security brand will identify Intel products and services in the security segment.
The company plans to transition McAfee products to the Intel Security brand while retaining the familiar red shield.
“The complexity of keeping digital identities safe grows as mobile applications and devices become a more important part of our daily lives,” Krzanich says. “Intel’s intent is to intensify our efforts dedicated to making the digital world more secure, and staying ahead of threats to private information on mobile and wearable devices.”
Krzanich announced that Intel plans to offer elements of McAfee’s award-winning security solutions for mobile devices for free. These data and device protection solutions help guard today’s most popular mobile devices, including Apple iPhone, Apple iPad and Android devices. More details will be announced in the coming months.