Telkom has appointed a new chief marketing officer, Enzo Scarcella, and a chief procurement officer, Ian Russell, to join a top leadership team tasked with guiding the company’s transformation.
Scarcella and Russell reported for duty this week at Telkom’s head offices in Pretoria.
Scarcella will begin crafting a new brand, communication and marketing direction for Telkom and Russell will apply himself to building a world class procurement function.
Scarcella says, “The increasingly distinctive ICT landscape and Telkom’s rapid move towards convergence and connected homes and businesses, influences the way the brand needs to communicate with its various target shopper segments.
“These are exciting times for Telkom as the company strives to re-define and reposition itself. An integral part of the transformation journey is to revive the Telkom brand so that it again resonates in the hearts and minds of South Africans,” he adds.
Russell comments: “Procurement is one of those functions that straddles all Telkom’s operations.
“By focusing hard on improving our relationships with our suppliers, systemically engineering cost out of the organisation by improving our approach to value based procurement levers and driving a balanced sustainability agenda that improves our BBBEE profile, Procurement will add huge impetus to the overall Telkom transformation journey.
“Going forward, my team and I will put these, and all other elements of the procurement capability, under the spotlight to ensure we support the business as best we can.”