Global consumer spending on digital games, apps and online movies passed $57-billion in 2013, up almost 30% from $44-billion in 2012.
Information, insight and analytics form IHS and App Annie, a leader in app store analytics, app rankings, and market intelligence, unveiled a joint report detailing key trends in the digital content market in 2013. The report includes insights into the digital music, digital movies, digital games and mobile apps markets.
Coverage includes France, Germany, Japan, Russia, South Korea, UK and US for growth, monetisation, spend and devices per capita, and additional revenue stream opportunities.
“Combining IHS and App Annie data has given us a unique view into the digital content ecosystem for 2013,” says Jack Kent, principal analyst: mobile media at IHS Technology.
“The US has long been a powerhouse in terms of consumer spend on digital content, but we identified stand-out markets where consumers are not only monetizing better, but still have potential for growth. These include South Korea, where overall digital spend per capita is much higher than the US, or the UK, which has one of the strongest online music markets.”
Other highlights of the report include:
* Online movies – a more mature content market – saw healthy growth, up 21% to reach $8-billion globally in 2013.
* The US leads in digital content spend, while South Korea monetizes better per capita.
* Large gains in game app spend in Japan and South Korea, with 4.4x and 5.8x growth year-over-year, respectively, were a key driver of the growth in mobile apps.
“We’re excited to offer this joint report with IHS, which includes deep insights into the global trends in digital music, movies, gaming and apps for 2013,” says Bertrand Schmitt, CEO of App Annie.
“The unrivalled insights that IHS provides for digital entertainment in combination with App Annie’s leading app store market data gives app publishers, digital executives, marketers and investors the unique insights they need to make smarter business decisions that drive growth.”