Onyx Display Media will be demonstrating its ground-breaking Patent Pending Onyx Glass solution, supported by Intel technology, at Venditalia 2014 in Milan.

Intel has formally announced that is has selected South African display technology pioneer, Onyx Display Media, to showcase its ground-breaking Onyx Glass solution at Venditalia, a prominent international vending trade show due to take place in Milan, Italy, from May 7 to 10.

This year the historical city will host the 9th iteration of this specialist occupational fair, which is hosted every two years and incorporates over 300 exhibitors. Only 24 of these stem from global markets.

The decision to incorporate Onyx Display Media as one of only eight international vending partners to participate on the Intel display area at Venditalia was motivated by an international search for dynamic organisations that are pushing the envelope within the technology and vending sector.

Invitations to participate were highly dependent on a strong demonstration of user experience, transactional functionality and a proven business model.

Onyx Display Media will be showcasing its own unique Onyx-Glass solution – an interactive transparent LCD platform that displays High Definition video content and can be retrofitted to any existing glass panel – and is completely independent of any external light source.

The offering incorporates Intel Retail Client Manager, Intel Audience Impression Metric (AIM) and Galileo – a microprocessor board based on the Intel® Quark System On Chip X1000 platform.

Intel’s AIM suite gives brands and retailers the power to understand how shoppers respond to visual messaging whilst moving through retail environments or consumer spaces. By employing anonymous sensors the platform profiles viewers as they browse items, sorting behaviours in real time according to broad variables including gender, age range and viewing time.

This replaces costly human based retail research while raising the bar for the insight available from machine based counting systems.

“Our decision to include Onyx Display Media is an exciting one – not only from a South African perspective, but also in terms of the potential behind the technology they have developed. Intel is extremely pleased to have been able to provide some of the supporting systems that operate as an integration into Onyx-Glass.

“We are certain that this technology, in partnership with the Intel AIM suite, will attract a significant amount of interest during Venditalia,” adds Vince Resente, enterprise technology specialist Intel South Africa.

“The opportunity to showcase our product and partnership with Intel on the world stage is significant for us. It indicates that South African technology companies have the capacity to develop systems that compete with and perhaps lead international markets. We sincerely look forward to demonstrating Onyx-Glass at the Intel stand in Milan,” adds Onyx Display Media Co-Founder Andrew Coudounaris.