FoneWorx Holdings has acquired a 44% stake in Living Facts, which was formed in 2001 as a market research corporation providing quantitative and qualitative services.

The three senior directors of Living Facts have a collective experience of 50 years in research and offer specialist analytics, data processing and statistical services. The Acquisition is subject to the completion of a due diligence which is anticipated to be completed in two weeks.

Whilst continuing to grow its own client base, Living Facts will contribute value to the FoneWorx Knowledge 350 degrees consultancy by assisting clients in better understanding customer needs, perceptions and realities. FoneWorx will in addition provide technical and mobile services to Living Facts thereby creating a symbiotic relationship.

Living Facts has a broad range of blue chip clients in: financial services, logistics, strategy, on-line, cosmetics and technology, as well as well-known international brands. This footprint bodes well for FoneWorx, to introduce Knowledge 350 degrees as well as its existing well established range of technical services to these clients.

Knowledge 350 degrees, which incorporates both Organisations and Individuals methodologies of collecting, storing and using information, forms an important strategic direction for FoneWorx particularly in light of the Protection of Personal Information Act, 2013 (Act 4 of 2013).

This strategy will be driven using a 15 step roadmap incorporating strategic consulting and the implementation of technical solutions to execute the chosen business process outcomes.

The company will continue to look at other similar acquisitions in the development of this new strategic direction and the accumulation of the necessary skill sets.