South African owned integrated solutions specialist and Noble Systems preferred local partner, Intuate Group, believes that one of the company’s recently launched offerings, Noble Web Interfacing Service (Noble WISE), can add flexibility to multichannel customer contact programmes.

By using Web services, Noble enables data exchange between applications to improve the customer experience, allowing faster response times to customer contacts and improving “speed to lead” for Web-centric sales organisations.

Noble WISE allows users to share information with third party applications via Simple Object Access Protocol (SOAP) based exchange and supports the ability to make a request for information from an external system and to receive data for customer records.

For example, Noble can receive data from an enquiry on a Web page and automatically enter a new calling record into an active list so it is called immediately. All associated customer information will be available to the agent during the call and all gathered information can then be sent back to any client database.

Noble WISE allows users to share information with third party applications via Simple Object Access Protocol (SOAP) based exchange and supports the ability to make a request for information from an external system and to receive data for customer records.

Noble WISE also allows the system to export data, to receive a request for information and send data from Noble to the third-party system, such as a client CRM or online order entry system.

“Responding quickly to new leads or customer requests is critical as today’s demanding consumers have come to expect an immediate reply when making an enquiry or requesting services. It is often the case that the first to respond gets the consumer’s business.

“The addition of Web Services to the Noble Enterprise Solution suite gives our clients increased options for their customer contact services, allowing them to respond promptly with automated real-time call list updates that remove the need for manual maintenance,” says Mark Edwards, director and CTO at Intuate Group.

Noble WISE, which is available for Noble’s premise and Noble Cloud configurations, can also be utilised with SSL communication and can be configured with an authentication key to enhance security.