Adobe continued to drive Creative Cloud innovation by announcing 14 new versions of CC desktop applications, including essential tools such as Adobe Photoshop CC, Adobe Illustrator CC, Adobe Dreamweaver CC and Adobe Premiere Pro CC.

The biggest Adobe software release since CS6, it also includes some new mobile apps and updates to Creative Cloud services. Adobe announced that there are now over 2,3-million Creative Cloud subscriptions, far exceeding original projections when it was unveiled two years ago.

“We are very excited about the new release of Creative Cloud, all the major products have received significant updates. This update and the enhanced feature set it delivers comes at the right time for South African creatives who typically embrace the latest technology and tools.

“The local industry is vibrant with initiatives such as Cape Town’s Design Capital of the Year driving the need for cutting edge tools. An update such as this will be very well accepted by the creative community,” says Jeremy Matthews, MD of Dax Data, Authorised Adobe Distributor.

The release serves a creative industry that is changing at a staggering pace: three in four creatives believe the industry has changed more in the past five years than the previous 50 and about two thirds believe their role will significantly change in the next 3 years according to The New Creatives Report, June 2014. Creatives cited new technologies as the top driving force behind the rapid change.

Delivering on mobile innovation, Adobe launched three new mobile apps for iPad – Adobe Sketch, Adobe Line, and Adobe Photoshop Mix; and began shipping new creative hardware in the US, called Adobe Ink, a new digital pen, and Adobe Slide, a new digital ruler. The mobile apps were developed using a new Adobe Creative SDK that unlocks over 30 years of Adobe innovation and makes it available on mobile devices for the first time.

These new apps are professional-grade quality, but easy enough for anyone to use, similar to the recently launched Lightroom mobile for photographers and Adobe’s new animated video app for storytelling, Adobe Voice, which were also updated with this release. These apps add significant mobile capabilities to Creative Cloud, integrate workflows with the CC desktop apps and bring tablets into serious creative workflows for the first time.

Creative Cloud delivers more Adobe magic, makes everyday tasks easier and faster, while delivering new support for cutting-edge hardware and standards.

Highlights of top features in the 14 new desktop apps include:
* New capabilities in Photoshop CC such as, Blur Gallery motion effects; Focus Mask; new Content-Aware capabilities; and the recently introduced Perspective Warp. Designers using Photoshop CC will enjoy enhanced Mercury Graphics Engine performance as well as the ability to link Smart Objects and share them across multiple documents. With improved Layer Comps, users save time by changing the visibility, position, or appearance of one layer and simply syncing to see the change reflected in all other Layers. Photoshop CC also has ability to pinch and zoom images, create smoother strokes, and deliver a more responsive experience on Windows 8 Touch devices, such as Microsoft Surface Pro 3.
* Also for designers, new capabilities in Illustrator CC include Live Shapes to quickly transform rectangles into complex shapes, faster rendering of vector graphics with GPU acceleration on Windows with an Adobe-certified NVIDIA graphics card. In InDesign CC, layout artists can now select table rows and columns and use EPUB Fixed Layout to easily create digital books. Adobe Muse CC now includes 64-bit support, HiDPI display support for sharper-looking images, objects, and text, and the ability to preview and optimize desktop, smartphone and tablet versions of your sites before going live.
* New features in the video apps include, Live Text Templates and Masking and Tracking, new integrations that leverage the power of Adobe After Effects CC inside Adobe Premiere Pro CC. Race through projects thanks to enhanced graphics performance in Premiere Pro; precise new keying effects in After Effects; a more flexible Direct Link colour pipeline in Adobe SpeedGrade CC; and enhanced multi-track tools for audio work in Adobe Audition CC. Integration between apps has also been further improved to save time when working between Premiere Pro and After Effects or SpeedGrade.
* Web tools now include the ability to look at the mark-up in a document using the new Element Quick View in Dreamweaver CC, which allows Web developers to easily see, navigate, and modify the HTML structure of pages.

CSS Designer improvements help apply CSS properties like gradients, box shadows and borders and then easily undo. SVG export in Flash Pro CC lets developers export any frame in Flash projects as an SVG file, while native HTML video support in Edge Animate CC allows the direct import of HTML5-friendly video clips.

The new CC desktop apps, mobile apps, and hardware are tightly integrated through Creative Cloud services. This integration helps liberate the creative process by enabling users to access and manage everything that makes up their creative profile – their files, photos, fonts, colours, community and more – from wherever they work.

Also introduced today is the new Creative Cloud app for iPhone and iPad that allows users to access and manage their files, assets, and more from their mobile device.

Today’s updates to CC desktop tools are immediately available for download by Creative Cloud members as part of their membership at no additional cost. The new mobile apps are free to everyone. To join Creative Cloud, special promotional pricing is available to existing customers who own Adobe Creative Suite 3 or later.