MTN has scooped two awards by being voted the Strongest Brand and Most Valuable Brand in the 2014 Brand Finance Awards.
The competition is comprised of the top 450 listed companies on the JSE, 10 of which were shortlisted and evaluated for the prestigious awards on the basis of brand equity, financial viability and brand support. Brand investment made into building brand equity was also a critical component of the judging process.
The Brand Finance awards seek to acknowledge and celebrate the important role that brands like MTN make in contributing to the country’s gross domestic product (GDP). They also recognise the ripple effect such investments have in supporting and sustaining small and medium sized businesses which are regarded as the engine of economic growth and employment creation.
Larry Annetts, chief marketing officer of MTN South Africa, says the awards are a testament to the diligent work that MTN has been making in building its brand equity and winning the hearts and minds of South Africans.
“These accolades bear testimony to all the hard work that has gone into building this brand which has become synonymous with the new found pride and aspirations that have been afforded by the new dispensation. These awards embolden us to raise the bar even higher and provide our valued customers with the service that they have come to expect from us,” Annetts says.
In 2012 MTN was voted as the Most Valuable South African brand by Brand Finance. At the time had a global value of R43,3-billion. MTN was also named the only South African brand in the Brand Finance Global 500; the definitive guide to the world’s Top 500 brands.