Fonework Holdings has acquired a 35% stake in BMI Research.

BMI Research was formed from the 2008 merger of BMI Foodpack and Adcheck Research. It has more than 30 years of experience in quantitative and qualitative consumer and industrial research.

BMI Research specialises in consumer and industrial research in various sectors, including the retail sector/market. BMI has experience across a wide range of methodologies and markets.

It provides research into a number of sectors and industries including apparel, automotive, consumer packaged goods (CPG), financial, food services, ITC, manufacturing, packaging, raw materials, retail and wholesale.

BMI offers a range of services that includes annual quantifications, tracking reports, in store observation services and liquor in store pricing, print ad tracking, commissioned research and consumer research.

The acquisition will complement and enhance the strategic objectives of FoneWorx and will contribute to the company’s Knowledge 350 degrees consultancy by assisting clients in better understanding customer needs, perceptions and realities.