M4JAM (Money for Jam) has appointed Brett Loubser, head of WeChat Africa, and Poshu Yeung, general manager of international business at Tencent, to its board of directors.
“We’re thrilled to have Brett and Poshu on our board as we continue gathering real-time data for brands from our 80 000 plus jobber community who are disrupting traditional business processes one micro job at a time. With Poshu’s international business experience in the mobile space, and Brett’s extensive industry knowledge, we’re confident that M4JAM will soon be disrupting markets far beyond our shores. We look forward to working with them to grow the platform,” says Andre Hugo, director and co-founder of M4JAM.

Loubser has more than 18 years’ experience in the African mobile industry, with a strong focus on product and product marketing. He joined WeChat in January 2013 and with his guidance WeChat has steadily grown in the region.

Yeung has vast experience in the Internet and mobile industries, having overseen Tencent’s international business operations for more than seven years in multiple territories and across a wide variety of technology verticals.

“I am excited about M4JAM because it creates real, sustainable value for jobbers and businesses that use the service. By putting simple task-oriented jobs in the hands of anyone, M4JAM is enabling a giant workforce to complete jobs in a fraction of the time and at a fraction of the cost of what it would have taken if businesses had to hire dedicated staff. It is a powerful story that showcases the flexibility of WeChat as a platform,” says Loubser.

“M4JAM has had an exciting start with their unique approach, mobilising the crowd to deliver value for businesses. It has global relevance and an exciting future. I believe that my international outlook and experience will allow me to assist the M4JAM team in their efforts to roll out into new territories” says Yeung.

Loubser and Yeung will work closely with other board members to bolster M4JAM’s disruptive business model to be a global success.