Paul Collins has been confirmed as Acer Africa’s country manager. Collins previously held the position of commercial channel manager and, in his new role, will focus on the Acer growth areas within the education and government sectors, along with Acer’s continued attention on the SADC region.

Collins, who has built his career within the information technology industry, believes that Acer has a niche in the all-in-one market where the brand can really deliver, and being able to identify where the focus needs to be and investing in that growth is key to continued growth within the sector.

“Continuing to build on the successful business model by driving the Acer 1-inch to 100-inch display size strategy is a key focus for us,” says Collins. “2015 has been an incredibly promising year for our brand and with the most varied product portfolio of any other vendor that we bring together with our ‘build your own cloud’ initiative, we are truly immersing the user in the Acer experience. The products we have added to our 1-inch to 100-inch portfolio, which we plan on showcasing within the coming months, will complement our strong PC, notebook and convertible ranges beautifully,” he adds.

Collins will strive to continue in the same management style he has always adopted by encouraging entrepreneurship and decision making. The implementation of the Acer business strategy will be delivered through targeted business objectives and an aggressive business development approach whilst keeping customer satisfaction as the business vision.

“Acer strategies of BYOC and 1-inch to 100-inch translates very well into any territory or language and with our pragmatic profitable growth motif that will support our sustainable business mission and keeping our customer centric approach, we will drive healthy business with our local and cross-border partners,” says Collins.

“Since his arrival at Acer, Paul has been an outstanding leader, and we believe that as country manager he can apply his business principles,” says David Drummond, Acer Middle East and Africa, vice-president. “With the Acer focus being on the retail and commercial sectors, Paul and his team will continue to build Acer’s product business in smartphones, projectors, gaming and large format displays.”