The Internet of Things (IoT) market in Central and Eastern Europe, the Middle East, and Africa (CEMA) is expected to expand 22% in 2015 year-on-year, reaching $14-billion in total value, according to a new forecast from International Data Corporation (IDC). 
The first-of-its-kind IoT forecast focuses on 25 of the fastest-growing IoT use cases in 11 vertical industries, including manufacturing, transportation, healthcare, government, utilities, retail, and consumer, while also sizing IoT opportunities across the technology stack.

Unlike any other research in the industry, the new forecast specifically highlights Central and Eastern Europe (CEE) and Middle East and Africa (MEA) spending across IoT use cases — asset management, automated public transit, digital signage, smart grid, connected vehicles, and smart appliances, among others. The comprehensive spending model was designed to help clearly understand the industry-specific opportunities for IoT technologies today.

Other key findings from the new IoT forecast include:

* IoT-related revenue will be generated across the entire CEMA region, although Central and Eastern Europe will account for the lion’s share, with 60,2% of the total CEMA IoT market value in 2013, which will decline to 56,9% in 2018.

* Freight monitoring will be the largest use case in CEE, accounting for $1,2-billion in 2018.

* The CEMA IoT market in manufacturing operations will grow from $0,6-billion in 2013 to $1.4-billion in 2018, reflecting a five-year compound annual growth rate (CAGR) of 17.1%. Growth will be driven by ongoing efforts to increase efficiency and link islands of automation on the factory floor.

* In the Gulf region, where rapidly rising rates of chronic diseases have become of great concern, remote health monitoring solutions will attract significant attention.

* Overall, the hottest market in CEMA is in connected vehicles, with 55,3% year-over-year growth anticipated in 2015.

“The transformation of enterprise, public-sector entities, and households is only just beginning, but there are already numerous opportunities for high-value deals,” says Milan Kalal, program manager of Internet of Things research with IDC CEMA.
That said, companies active in this market should be aware that the IoT adoption rates will be far from uniform across industry sectors. “Industries that are already IoT-savvy are racing ahead, while others lag behind, often inhibited by regulatory barriers, the resistance of current market leaders, or simply immature technology solutions. However, IoT-related opportunities will arise in all industries,” adds Kalal.