At least 2,2-million Kenyans use Facebook every day, with 4,5-million using the social media site each month. Meanwhile, 7,1-million Nigerians use Facebook daily and 15-million are active every month.
Almost all these people come to Facebook on a mobile device: 100% of Nigerian monthly users are active on mobile, as are 95% of Kenya’s monthly users.
This follows the recent announcement that Facebook’s active user population in Africa has grown 20% to 120-million in June 2015, from 100-million in September 2014. This indicates that 60% of Africa Internet users are active on Facebook. More than 80% of them access Facebook from their mobile phones.
Nunu Ntshingila, head of Africa at Facebook, comments: “Mobile is not a trend; it’s the fastest adoption of disruptive technology in history of communication. It’s also an incredibly personal device regardless of where a person lives or how they connect, and businesses need to reach people where they are, not where they were, in an authentic, personal and relevant way.”
Facebook recently opened its first office in Africa, focusing initially on Kenya (east Africa), Nigeria (west Africa), and South Africa (southern Africa).
South Africa has 7,3-million total daily active users (DAUs), 7-million on them on a mobile platform, and 12-million monthly active users (MAUs), all of whom access the service via mobile devices.