Phoenix Distribution has won the rights to distribute the Linksys range of wired and wireless routers, Ethernet switches, VoIP equipment, wireless internet video cameras, audio visual products and network storage systems across Africa.
Simon Campbell-Young, CEO of Phoenix Distribution, says the distribution deal with Linksys is another step towards Phoenix’s aim to be the top ICT distributor in Africa, and will also be a key driver for technology growth in the continent. “Phoenix is ideally placed to grow the Linksys brand in Africa, as we have several offices and warehouses statically placed to serve all our African customers.”
He adds that Phoenix boasts a robust channel network and solid partnerships, making it easy for them to offer affordable and usable products to the African market. “We have an incredibly efficient distribution network in place, and have become a top distributor, with highly developed processes, infrastructure and corporate governance.
“Phoenix is thrilled to have been chosen to grow the Linksys brand across the continent. Our strong customer service and top performance, combined with our excellent staff, strategies, networks and logistics, have seen us perfectly placed to promote our vendors around the continent.”
Campbell-Young says that Phoenix Distribution has spent the last few years putting processes and infrastructures in place to support its expansion goals, and has started increasing its geographic reach as well as its portfolio of products. “We have now entrenched our market leading position, and built an unsurpassed distribution network in Africa.”
Linksys’ leading range of products are the perfect addition to the Phoenix stable, says Campbell-Young. “We look forward to a long and mutually beneficial partnership, particularly in light of the growing need for high quality networking products.”
He points out that networking, which has long been the heart of the IT system, is becoming more important than ever – while it has to become unobtrusive, always-on, fast, reliable and secure. “Networking has been through a number of hype cycles and it seems we really are poised for another wave of technological innovation as networking capability expands to service applications that are only limited by the imagination. A good networking system is essential for any business, and Linksys offers all of the tools a home or business needs in order to experience stable, high quality connectivity.”