Citrix has announced the appointment of Sherif Seddik as MD and vice-president for Europe, Middle East and Africa (EMEA).
Reporting to Carlos Sartorius, senior vice-president of worldwide sales and services, Seddik will be responsible for the growth and development of the Citrix operation across EMEA, driving revenues, generating new business opportunities and cultivating the company’s valued partner ecosystem.
“I’m drawn to Citrix’s vision and proven ability to connect people to apps and data on any device, platform and through the cloud,” says Seddik.  “Citrix offers such a unique value proposition and capability that allows customers to really take advantage of the promise of mobility and cloud computing.”
“Sherif’s previous success in driving growth in a range of markets will be a great asset to the future success of Citrix business,” says Sartorius.  “He has experience with the channel, service provider and enterprise sales models.  And he has consistently demonstrated an ability to grow and manage dynamic and large business in multilingual and cultural environments.”
With over 27 years of international sales, marketing and management experience in the IT industry, Seddik has lived and worked in eight countries on three continents. He joined Microsoft in 2002, and most recently served for the last five years as GM of the Western Europe Enterprise and Partner Group where he was responsible for sales of software, devices and online services to Microsoft’s largest and most strategic customers. Prior to Microsoft, Seddik spent 14 years at NCR in different sales and leadership roles.
Seddik will assume his new role at Citrix immediately.