Telkom has teamed up with Olympic sprinter Usain Bolt in a media partnership to promote fibre technology.
Bolt is regarded as the fastest person ever and the first man to hold both the 100 metres and 200 metres world records. He is the reigning Olympic champion in these events and the first man to win six gold medals in sprinting.
Telkom is currently rolling out an extensive network of fibre technology as part of its campaign to provide all South Africans with broadband technology, aiming to connect 1-million homes by 2018.
Telkom filmed the superstar athlete in his home country of Jamaica last weekend and, during that filming, Bolt thanked his many South African fans for their ongoing support.
Telkom’s chief marketing officer, Enzo Scarcella, says the association with Bolt helped drive the message of Telkom’s commitment to provide South African’s with the most advanced broadband technology available.
“We believe that Bolt, as the fastest person in the world, will assist us in creating awareness of the speed, consistency and reliability that fibre technology offers.”
Fibre to the home currently allows for download speeds of up to 100Mbps, allowing users to download a standard definition 4,7Gb video in under seven minutes. An entire music album can be downloaded in eight seconds.