Star Wars, Telkom and The Walt Disney Company Africa have partnered to celebrate the release of the highly anticipated film, “Star Wars: The Force Awakens” (in cinemas nationwide from 16 December) with South African consumers.
From January you will start to see the advertising partnership as well as the detailed “Star Wars: The Force Awakens” packages exclusive to Telkom.
“This partnership is part of our overall strategy to position Telkom as a leading provider of cutting edge technology and “Star Wars: The Force Awakens” is perfect for this. This film franchise, more than any other, appeals to more than one generation reaching back to the original films to this brand new addition. We are thrilled to be involved,” says Enzo Scarcella, chief marketing officer at Telkom.
One of the key aspects to this partnership is while the film will be available for viewing internationally from 18 December, South Africans will be seeing it from 16 December – one of the first countries in the world to see “Star Wars – The Force Awakens”.