Smartphones have once again moved into the top selling positions, according to fourth quarter statistics on the best-selling products from Orange’s online store in South Africa.
“The holiday period between November and January traditionally results in a significant increase in product sales. Sales over the 2015/2016 holiday period exceeded our expectations, despite the falling rand,” explains Blake Levitan, Orange Horizons country manager for South Africa.
“Owing to the fact that our pricing remains live, the prices of imported items are affected by the exchange rate and fluctuations in the strength of the rand. However, given our competitive pricing on a wide range of smartphones, and the number of South African smartphone users rising steadily each year, we are not surprised that smartphones have once again dominated our online sales.”
The fourth quarter of 2015 was a successful quarter for both the physical and online stores, with the top selling products and smartphones within the quarter being:
Top-selling products:
* Nokia Lumia 640 XL LTE
* Motorola Moto X Play
* Wileyfox Swift
* Orange Holiday Europe SIM card
* Google Chromecast HDMI streaming media player
* Samsung Galaxy Tab Active 8
* Huawei E5372 4G LTE Mobile Wi-Fi router
* Samsung Galaxy A3
* Google Nexus 6P
* Monster Beats Solo by Dr. Dre
The best-selling smartphones were:
* Nokia Lumia 640 XL LTE
* Motorola Moto X Play
* Wileyfox Swift
* Samsung Galaxy A3
* Google Nexus 6P
* Google Nexus 5X
* Motorola Moto G (3rd Gen)
* Sony Xperia M4 Aqua
* Sony Xperia Z5 Compact
* Samsung Galaxy S5 Neo
“As expected, the holiday season produced interesting results in terms of our best selling products, with some new comers being added to the list. We look forward to further developments for Orange Horizons in 2016, in terms of new products and brands being introduced to our stores and the growth of our retail presence,” says Levitan.
