Tanzanian telecommunication company renown for driving digital lifestyle transformation, Tigo, has announced free WhatsApp services for its 10-million users.
This makes Tigo the first telecom in the country to offer the social media service for free, says GM Diego Gutierrez.
Making the announcement in Dar es Salaam, Gutierrez said all Tigo customers subscribing to the company’s weekly and monthly internet will henceforth be entitled to free WhatsApp service.
“From now onwards, all Tigo customers buying any of our weekly or monthly packages will be eligible to enjoy FREE WhatsApp. This of course, is for customers with data enabled devices. We want to encourage our non-smartphone user customers to acquire highly discounted smartphones sold in Tigo shops to be able to enjoy this new offer,” Gutierrez says.
He adds that the service will be available on iPhone, Blackberry, Android and Nokia Symbian60-phones.
With an excess of 1-billion users globally, WhatsApp is the most popular mobile messaging application that enables users to exchange media, texts, video clips and voice calls.
WhatsApp is a sister application to Facebook, the social network that Tigo partnered with in 2014 to become the first telecom in Tanzania to give its customers free Facebook access in Kiswahili, the country’s national language also widely spoken in east, central and southern African countries.