Philips TV has recently added FondiVersal Technology as a new distribution partner to handle its sales and distribution throughout the African region. The distribution deal has been in effect as of 1 January 2016, and was facilitated by the Singapore affiliate, TP Vision Singapore.
Through this new relationship, FondiVersal will provide sales and distribution support to TP Vision, helping expand the reach of the Philips TV brand throughout the region utilising its broad network of resellers. TP Vision is also able to expand its distribution rights of Philips TVs through this partnership.
“We are confident that FondiVersal will become the necessary bridge between Africa and the rest of the world with its abundant experience and strong insights into the market,” says Gawain Chang, GM of Philips TV.
Suchit Kumar, CEO of FondiVersal Technology adds: “It’s an honor to ally with Philips. I believe that the superior Philips’s TV products coupled with our extensive local networks and business relationships will ensure increased and continued success for the Philips brand and products throughout the region.”
TP Vision is also the brand licensee for Philips TV in Europe, Russia, Middle East, Brazil, Argentina, Uruguay, Paraguay and Asia.TP Vision will continue to develop, manufacture and market Philips-branded TV sets in Africa.