For a third year in a row, First National Bank (FNB) leads with the strongest reputation within the South African financial banking industry, as adjudged by the 2017 RepTrak Pulse Survey.
FNB ranked well in the dimension drivers of Products/Services, Innovation, Workplace, Leadership and Performance.
Measured via an online representative sample of the general public in South Africa, the survey revealed the reputations of the biggest and most visible companies in South Africa.
“As economic conditions tighten, customers place an even higher premium on trust and the ability of a brand to exceed their needs,” says Virginia Magapatona, FNB corporate affairs executive. “Our ability to provide new services that enhance trust and add value for our customers has been underlined in the 2017 RepTrak Pulse Survey. We empower our customers to ‘help themselves’ with the aim of achieving their goals and transforming their lives. This emotional connection is what drives the FNB brand and resonates with our customers.”
The survey cited that in order to win the support and trust of consumers, companies need to engage on all 7 dimension drivers which include: Products/Services, Governance, Workplace, Citizenship, Leadership, Innovation and Performance. It further highlighted that building a company specific reputation platform across these dimensions is the key to success in the reputation economy.
Challenging the ethos of traditional banking with innovative digital solutions has helped solidify FNB’s pioneering status within the industry.
“FNB strives to be a seamless extension of our customer’s daily lives,” says Magapatona. “Our ongoing focus on ‘help’, has defined us as an innovative digital lifestyle bank that gives our customers the platform to integrate banking into their lifestyles.”
Earlier this year, FNB was awarded as the Best Retail Bank in Southern Africa in the Banker Africa awards and received global recognition as one of the world’s most powerful banking brands, ranked 4th in the banking category of Brand Finance’s Brand Strength Index (BSI) for 2017.