MTN is the 2017 Brand Finance Most Valuable Brand, with a brand valuation of R40-billion.
MTN was initially shortlisted in the Brand Finance South Africa’s Top 50 Most Valuable Brands, and went on to be ranked as the most valuable brand for the third time.
The platform is used to recognise the commercial value of South African brands and acknowledge companies that have enhanced their brand value over the past year. South Africa’s Top 50 Most Valuable Brands are selected through a process conducted annually by Brand Finance Africa that is based on the royalty relief approach to brand evaluation.
Mapula Bodibe, executive for consumer business at MTN SA, says: “We are pleased and humbled to be ranked once again as the most valuable brand in South Africa. This award mirrors market confidence in MTN and is encouraging that our efforts in transforming customer experience and driving business growth are being recognised.
“We are proud of the strides that MTN has made to become the network of choice for our customers. We are first to admit that there is more to be done, but remain committed to our journey to improve our network and service, and achieving our vision of leading the delivery of a bold, new digital world.
“Achieving this accolade would not have been possible without the support of our customers in South Africa and beyond. Their continued patronage has ensured that the MTN keeps rising,” adds Bodibe
Dr Kingsley Makhubela, CEO of Brand South Africa, comments: “Commercial brands are a key component and driver of a strong nation brand and how this is experienced by both domestic and international audiences. As such commercial brands are key messengers in positioning the country competitively.”
