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Tudortech expands WD’s consumer focus

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Western Digital aims to grow its market share in South Africa while increasing the availability of its storage and memory devices range with the appointment of Tudortech as an official distributor.
Tudortech is a South African-based sales, marketing and distribution company with a strong retail distribution channel, so it’s well positioned to address the consumer market.
Ghassan Azzi, senior sales manager: Africa at Western Digital, comments: “We are excited to be working with Tudortech to increase the retail presence of our Western Digital brand. In addition, we will be offering our full support to them and their channel in order to facilitate this arrangement.”
Tudortech is an existing distributor of SanDisk, now one of Western Digital’s own brands.
According to Azzi, SanDisk has enjoyed good growth. “The success of Tudortech’s marketing of our SanDisk brand opened the door for their appointment to distribute all Western Digital branded products. It is our belief that its dominant position in the retail distribution channel will take the Western Digital brand to new heights.”
Azzi adds that Western Digital plans to streamline its retail business through a go-to-market strategy in partnership with Tuderotech.
Gary Shap, CEO at Tudortech, says: “We look forward to working with our customers and partners across our distribution network to further develop the WD business in South Africa.
“We pride ourselves in working alongside best of breed technology companies and look forward to offering consumers a wide assortment of solutions across the Western Digital product portfolio for storing and sharing their valuable content.
“Our customers and consumers alike can look forward to excellent service and support synonymous with both the Tudortech and WD brands.”