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MultiChoice celebrates 20 years in Tanzania

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MultiChoice Tanzania (MCT), the country’s first pay-TV company is celebrating 20 years of operation.
The celebration will involve a two-day exhibition set to take place at the Mlimani City in Dar es Salaam where the public will experience MultiChoice Tanzania’s journey.
MultiChoice commenced its operations in Dar es Salaam in July 1997 providing Tanzanians with DStv at a time when conventional TV services was a novel.
The company has grown to five regional offices across the country, along with a significant investment in infrastructure, technology and human resource.
Initially, DStv started with just three channels – SuperSport, M-Net and Movie Magic. Today, DStv boasts more than 100 TV and radio channels in various packages (DStv Premium, Compact, Compact Plus, Family and Bomba) allowing customers flexibility in pricing and choice.
Multichoice Tanzania shareholder and board chair ambassador Ami Mpungwe comments: “MultiChoice Tanzania has been a champion in offering world-class entertainment to Tanzanians. We started our services in this market when the TV business was at its infantry and has through the years become a part and parcel of the vast transformation in the TV industry in the country.
“We pride ourselves for being a part of the lives of Tanzanians, assuring not only quality services but offering reasons for families and friends to come together, share dear moments and creating cherished memoirs,” he adds.
MultiChoice Tanzania has created employment for more than 100 staff working directly at the company, over 1 000 independent DStv installers and over 500 direct sales (also know as foot-solders) across the country.
“Thanks to our dedicated leadership team, employees and partners, we have experienced a steady growth and continue to thrive,” says Mpungwe. “Of recent we have been recording remarkable growth in subscriber base despite increasing competition. This shows how the team is well geared to innovatively compete in this stiff market.”
MultiChoice Tanzania has invested in sports sponsorships; like the recent gold medal win by DStv Ambassador Alphonce Simbu during the Standard Chartered Mumbai Marathon earlier this year and again the Bronze Medal later in the year at the World Championships. Orphanages support: centres like Al Madinnah in the outskirt of Dar es Salaam have benefitted from over five years of support including the recent launch of a tailoring project that will enable the centre to generate income sustainably.
MultiChoice Tanzania has also introduced a tailor-made Tanzanian Channel – Maisha Magic Bongo (MMB), and dozens of local studios, film directors, producers and hundreds of actors and actresses are benefiting by the airing of their productions. A significant amount of money continues to be invested in local productions.