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Rand Show 2018 adds technology focus

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Evolving to keep pace with market developments, the Rand Show 2018 will include a technology-focused expo.
The multi-sensory and interactive Into the Future Expo @ Rand Show 2018 will be held in partnership with Salamax 320.
The Rand Show will be held at the Johannesburg Expo Centre (JEC) at Nasrec from Friday 30 March to Sunday 8 April 2018.
“In recent years we’ve seen a growing interest in the Science and Technology aspect of the Rand Show,” says Craig Newman, CEO of Johannesburg Expo Centre (JEC) and official spokesperson for the Rand Show. “We felt that the time was right for us to build on this popularity and give science and technology its own dedicated Expo at the Rand Show to showcase the latest trends and developments across the industry.”
The main drawcard for the Into the Future Expo @ Rand Show will be the wide variety of new technologies on display in a range of interactive zones. These zones will include: Interactive Technologies; Design & Innovation; Earth & Environmental Sciences; Energy, Chemistry & Physics; Engineering; and Life Sciences.
Into The Future Expo @ Rand Show is Africa’s first science and technology showcase. It joins other new innovations at the upcoming event, including areas focused on children, lifestyle, sports and more.
The South African consumer landscape is evolving, with tough economic and political conditions having a direct impact on consumer aspirations. “However, the Rand Show continues to provide families with a value-packed outing with over 200 000 visitors in attendance annually,” says Newman. “With that in mind, we need to raise the bar even further and provide the ultimate consumer experience with a multi-faceted event that meets the needs of every member of the family.”
Rand Show 2018 will continue its strategic partnership with Dave Nemeth of Trend Forward. The two companies have conducted extensive consumer research over the past year it identify key trends for the future success of consumer events in South Africa going forward.
“Our research shows that consumers are looking for a unique experience, one where they can find the same variety and bespoke offerings that they would at smaller niche events, at a larger consumer show that caters for the needs of every member of the family,” says Nemeth. “Our exhibitors are looking to gain maximum return on their investment and with immediate access to an audience of 200 000 people across the upper LSM’s there is no better platform than the Rand Show, from which to promote your brand.”
Nemeth adds that there has been a noticeable turnaround in the marketplace since 2016, and that these changes have necessitated the need for variations to the Rand Show’s overall offering to meet the demands of a very diverse market.