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Fitbit Ionic launched in SA

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Core Group has launched Fitbit’s first smartwatch in South Africa. Fitbit Ionic, a cross-platform high-end smartwatch with industry leading battery life, is available immediately from retailers nationwide at a recommended retail price of R5 499.00.
Fitbit Ionic is designed to work seamlessly across all of the prominent platforms – Android, iOS and Windows – making it ideal for users who want to choose their smartwatch independently of their smartphone.
In addition to the usual functionality found in similar high-end devices, Fitbit’s smartwatch has industry-leading multi-day battery life (up to four days or more) and incorporates advanced new technology like the relative SpO2 sensor, for estimating blood oxygen levels, and which opens the potential for tracking important new indicators about a wearer’s health, such as sleep apnea in the future.
“With the launch of Ionic locally, Fitbit solidifies its position as the leading wearables brand in South Africa. We expect it to become the preferred high-end smartwatch for health and fitness aficionados across the country”, says Cynthia Herdman-Grant, Fitbit business development manager at Core Group.