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Jumia plans for biggest Black Friday

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Jumia Nigeria has announced the dates and partners for its biggest sales event of the year – Jumia Black Friday 2017.
This year’s event is billed as the Jumia Black Friday Festival and will run for 31 days from 13 November to 13 December 2017 on www.Jumia.com.ng. It will be feature up to 1-million deals and discounts of up to 80% off.
To bring customers the best deals, the e-commerce giant has partnered with Intel, Pampers, Infinix, Philips, Fero, HP, MTN, AirFrance-KLM and about 1 000 brands.
Jumia is also partnerin with music entertainment TV station, TRACE Naija to create the Trace Jumia MAD (Music and Deals) Fest. It’s a live event that will offer a combination of Nigerian music and Black Friday offers. The Trace Jumia MAD Fest will place on 18 November 2017 at the King’s College grounds in Victoria Island, Lagos.
Performers at the TraceJumia MAD Fest include Falz, Simi, 9ice, Mayorkun, Niniola, Lil Kesh, Sound Sultan, Skales, Pencil, DJ Xlusive, Wande Coal DJ Consequence, Nedu and a host of comedians.
Inluded in this year’s Jumia Black Friday shopping activities is an online wheel of fortune which churns out shopping vouchers. Also on the line-up are hourly flash sales and app-only deals. Customers will also enjoy discounts from Jumia Food and Jumia Travel.
As part of the 31 days of Jumia Black Friday, customers will also be able to enter a lottery to win one of the five free AirFrance-KLM return tickets to London, 20 discounted AirFrance-KLM tickets at 35% off, and a brand new Ford Figo courtesy of Coscharis Nigeria Limited. Shoppers on www.Jumia.com.ng will also enjoy 10% discount off when payment is made with an FCMB bank account via JumiaPay.
Jumia CEO Juliet Anammah says: “We know customers are always on the lookout for the best deals. I can assure you that the Jumia Black Friday Festival 2017 will not just meet those expectations, but also provide shoppers with seamless customer experience and protections.”
Anammah says the Jumia website will see a significant increase in inventory across all categories including: fashion, electronics, phones, computers, home, baby, health, beauty, travel and food, with up to 80% discount on regular prices on up to 1-million products from 15 000 vendor merchants.
Customers who download the Jumia mall app will also receive vouchers and access to flash sales in addition to push notifications when deals go live.
Black Friday is marked around the world on the fourth Friday in November after the American Thanksgiving Day holiday.