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LG and Apple in display alliance

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LG Electronics and Apple have announced a first-of-its-kind alliance for new MacBook Pro users who demand high-quality resolution at all times.
The two companies will collaborate in iStores across South Africa introducing two new LG displays designed specifically to integrate seamlessly with the newest MacBook and MacBook Pro models. The new UltraFineTM 27-inch 5K display and its 21.5-inch 4K display from LG are ideal for creating an expanded work space in the home or office and the perfect complement for MacBook and MacBook Pro users who desire expansive, high-quality resolution and are now available at iStores.
.”Applying our digital operations expertise to help enterprises has fast become our business objective,” says CY Kim, MD of LG Electronics SA. “When sales are competitive, we look to partners such as Apple, who have a superb track record of accelerating product design and production, that create more flexible manufacturing and optimise efficiency across the consumer electronics industry. This strategic move has enabled us a long-term partnership, geared towards fast market entry, and will help us compete more effectively in today’s dynamic global economy.”
LG and Apple took into consideration that many Mac users engage in tasks that appeal to a range of creatives, including video and photography professionals. That’s why Apple looked to LG to help bring Mac users the highest possible colour expression in the market.
“We are excited to be introducing two highly advanced displays capable of meeting the needs of even the most demanding Mac users,” says Kim. “Not only do these UltraFine displays offer stunning picture quality, they will usher in a new age of connectivity, helping creative users achieve optimal efficiency in their homes, studios or offices.”
The LG 21.5-inch UltraFine 4K display will be available from November while the LG 27-inch UltraFine 5K model will be available in early December.