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Distributors see sustained PC revenue rise

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Western Europe’s largest distributors saw PC revenues continuing to rise in October 2017 after a significant increase in the third quarter.

This is according to data published by Context, a European IT market research company.

Revenues from PC sales were up by +11% year-on-year – to just over €1-billion – during October, and this was on the back of +9% growth during the third quarter.

The ongoing increase continues to be driven by year-on-year rises in distributors’ average PC sell prices (ASPs), which have increased enough to compensate for a decline in volume sales.

Across Western European distribution, PC ASPs in October 2017 stood at €581, up +18% on the same period last year.

This rise began around then and is a result of the effects of currency fluctuations, the need for vendors to offset rising component costs and a product-mix shift toward higher-value items such as gaming systems and high-performing notebooks.

“While the PC price rises we’ve seen across distribution over the past year have recently begun to level off sequentially, they still show a significant increase when looking at a year-on-year comparison,” says Marie-Christine Pygott, senior analyst at Context.

“In October, PC prices were up year-on-year across all countries, and in most countries this led to PC revenue growth in distribution despite weaker volume performances.”