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Cell C aims to paint it black with data deals

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Cell C has launched new data products designed for streaming or downloading on its newly-launched black entertainment platform.

“The cost of data has often been cited as a barrier to entry for customers wanting to stream or download content using their mobile data,” says Cell C CEO Jose Dos Santos. “The black data products will address this challenge. Customers can access data from as little as 1c/MB or R7.50 per Gb.”

black brings to consumers a full 360-entertainment experience from video-on-demand through to live TV streaming, catering for both the local market, and those that enjoy international content. It will include live streaming of five top European football club channels, and services like; gaming, sports betting and ticketing. Customers can subscribe from as little as R5 per day and use prepaid airtime (which is a first in South Africa) in addition to debit/credit cards and vouchers to purchase content.

Now Cell C is bringing that quality entertainment closer to more South African consumers. “This is about bringing more relevant content to more people in our country. And content can consume quite a large amount of data, which is why we are bringing various products at exceptional prices for consumers looking to access black via a mobile connection,” says Dos Santos.

blackDATA bundles come in varying sizes from 1Gb through to 200Gb, depending on the content consumption needs of customers. The inclusive blackDATA can only be used to stream or download content on black via the Cell C network (excludes national roaming).

A 1Gb blackDATA bundle costs R30.00, for an in-bundle rate of 3 cents per Mb. Other bundles include 2Gb at R60.00, 5Gb at R150.00, 10Gb at R250.00, 20Gb at R399.00, 30Gb at R599.00, 50Gb at R799.00, 100Gb at R999.00 and 200Gb at R1 499.00. The two top bundles represent an in-bundle rate of just 1 cent per Mb.

The blackDATA bundles will be available to Cell C customers on prepaid and current contract plans. Customers on contract plans that do not qualify can migrate to one of the current plans in order to utilise blackDATA bundles.

Purchasing a blackDATA bundle does not include access to content on black and customers will need to register for black.

Alongside the bundles, Cell C customers that are already using, or signing up for a Pinnacle contract (100 and up), will automatically receive additional data for use on the black platform. Existing Pinnacle customers will receive their new inclusive blackDATA from 1 December 2017 in addition to their monthly allocation of minutes, data and SMS.  New Pinnacle customers (100 and up) will get their pro-rata blackDATA allocation when they activate a new contract from 15 November.

Cell C is also launching several promotional offers available from 24 November until further notice on both prepaid and contract.

Prepaid customers on the SupaCharge, MegaBonus, Easychat and 66c prepaid tariff plans that recharge with between R50 and R99.99 will receive zero-rated data access to download or stream a movie rental or purchase for two days or up to 50Gb, whichever comes first. Customers that recharge with R100 or more will get zero-rated data access to download or stream a movie rental or purchase for five days or up to 100Gb. This promotion is only applicable to data usage on the Cell C network and excludes national roaming.

Contract customers on any of the Connector plans or the Pinnacle 100 and up Postpaid and TopUp packages will also receive zero-rated access to stream or download any movie rental or purchase within a calendar month or up to 150GB.  National roaming does not apply.

In addition, new Pinnacle 1000 and Pinnacle Unlimited customers (on 24-month contracts) will receive a free blackBOX (multimedia device) when they sign up. This promotion is valid while stocks last.