Samsung Electronics has been ranked in sixth place in Interbrand’s Best Global Brands 2017, with a brand value of R758,4-billion ($56,2-billion), one position up and a 9% increase from last year.
Samsung has ranked as one of the top 10 brands on the Interbrand rankings from 2012 to 2017, demonstrating continual growth in brand value.
This year’s Interbrand Best Global Brands was announced at the World Trade Center in New York City.
“Samsung innovates today to create a better tomorrow based on a deep understanding of what people want, this leads to brand value and growth,” says Justin Hume, marketing director of Samsung South Africa.
This achievement is particularly meaningful given the challenge and recovery from last year’s Galaxy Note7 crisis.
Added to this, the successful launch of flagship products will see the company continue its stellar financial performance. From a mobile business perspective, we have reconfirmed our market leadership position through the successful launch of the Galaxy S8.
The memory division performed strongly, with its record profits contributing to the rise in brand value.
“Our efforts to make meaningful progress to improve people’s lives contributed to the rise in brand value. Our ranking this year is a positive sign that demonstrates our efforts to reclaim trust from our global consumers,” concludes Hume.