South African born Clickatell has been recognised as the best SMS/A2P (application-to-person) messaging provider in Africa at the 2017 Messaging and SMS World conference.

Over the last 12 months, Clickatell has delivered almost 3-billion messages across the African continent, achieving a 42% year-on-year growth – well ahead of the 4% projected CAGR growth for the overall A2P global messaging market, as defined by a recent study from Zion Market Research.

In addition, Clickatell has seen over 20% annual message volume growth in many African countries, including Zimbabwe, Nigeria, Central African Republic, South Africa and Zambia.

“The award is testament to the focus we continue to place on our African operations. While Africa remains one of the biggest global growth opportunities, we see our operations as part of the communications revolution taking place around the globe and we are delighted to be a part of this change,” says Deon Van Heerden, Clickatell group chief financial officer.

Prize winenrs were selected by a team of independent judges from the detailed information submitted by dozens of entrants, along with testimonials from their customers.

Headquartered in Silicon Valley, Clickatell has developed a global communication platform covering more than 1 100 mobile networks across 230 countries and territories.

Clickatell’s African presence has created an SMS network that enables its customers to access complete geographical coverage of Africa, incorporating 191 telcos, across all 54 nation states.

Clickatell has more than 5 000 customers which make use of its network to deliver messages to their African user community. This includes companies such as Capitec Bank, Multichoice Africa, Whatsapp, Sun International, KCB Bank Group, Old Mutual Life Assurance, Nedbank, and First National Bank.

During its peak in 2017, Clickatell delivered messages to more than 40-million unique numbers in one month, across the continent.

“Africa is a complex market,” says Pieter de Villiers, Clickatell group CEO. “Companies rely on Clickatell to support their customers no matter what phone they are using. Development in this diverse market has ensured that our company remains the most competent service provider on the continent.”