LG Electronics has unveiled a line-up of premium products for the Middle East and Africa (MEA) region at the company’s annual two-day innovation event, InnoFest 2018 in Cape Townn.
Attracting over 300 retailers, partners and customers from across the Middle East & Africa (MEA), Innofest 2018 represents an ideal platform to showcase latest products and technologies.

Kevin Cha, president of LG Electronics Middle East & Africa, comments: “Today businesses are evolving at a rapid pace than ever before and it is during these testing times, that we adapt and keep up to the changes to be able to prosper and achieve sustainability.

“Building on our premium products strategy for the region, we remain committed to working and engaging with our various channel partners to ensure LG innovation and technology remains at the forefront of our business strategy to increase profitability and growth in the MEA.”

Focussing on a variety of premium products that that will be rolled out in 2018, the key highlights include the OLED TV with the 65-inch LG W8 with a built-in a9 Intelligent Processor, which made its debut at the 2018 Consumer Electronics Show (CES); the TwinWashTM washing machine which can wash two loads simultaneously; the InstaView Refrigerator; the LG Signature line-up with the LG Signature OLED TV, LG Signature Refrigerator, the LG Signature TwinWash washing machine and the LG Signature Air Purifier.

Air conditioning solutions with Inverter Technology are also a key highlight. While regular air conditioners can only turn on and off, LG’s Inverter Technology can control rotation frequency to produce cooling more efficiently.

Another highlight at Innofest 2018 focused on the company’s line-up of intelligent robots, innovations in artificial intelligence and developments in the IoT ecosystem.