Business development specialist Fetola is launching Groundswell, an initiative to accelerate the success of small businesses offering products and services in the water, sustainability and resource efficiency sectors.
The practical programme, supported by seed funding from JP Morgan, builds entrepreneurial skills and helps big corporates and small business owners do better business together.

Thirty South African entrepreneurs will benefit from an intensive 18-month growth programme of business skills training, mentorship, supply chain inclusion, investment readiness preparation, and access to markets.

Enviropreneurs, waterpreneurs and greentrepreneurs are invited to apply. Established enterprises with growth potential and start-ups or emerging businesses that have already invested in their initial concept are welcome.

Groundswell encourages collaboration between entrepreneurs and citizens, technical advisors and government stakeholders, and corporates needing recognised suppliers of sustainable solutions.

Participants in Fetola programmes typically grow by 50% per year, and have a long-term survival rate of close to 90%.

Small business owners keen to scale resource efficiency or water-related business, should email

Applications are open until 9 March.