After a decline of 3% in 2017, worldwide shipments of devices – PCs, tablets and mobile phones – are forecast to return to growth (+1,3%) in 2018 and will total 2,3-billion units, according to Gartner.
While the performance of shipments of devices fluctuate year over year, end-user device spending continues to rise and is forecast to increase 7% in 2018.
“Driven by better specifications despite increasing costs ASPs for devices rose by 9.1 per cent in 2017, and this trend will continue through this year, where we expect prices will increase by 5,6%,” says Ranjit Atwal, research director at Gartner.
Despite PC prices increasing 4,6% in 2018, PC market unit demand, driven by business buying, is stabilising through 2018 The traditional PC market will decline 3,9% in units in 2018, and is expected to decline a further 3,6% during 2019.
Economic upheaval has affected the demand for devices variably across regions. Argentina, Brazil, Japan and Russia collectively lost nearly 25% of their device shipments between 2013 and 2017. “While the rate of recovery is varied regionally, most of the device types are now showing growth across these countries,” says Atwal.
In countries suffering from significant economic turmoil the extended lifetimes across all device types tend to remain stagnant. “As a result, as markets recover, they will fail to reach the unit volumes previously seen and will only recover to around 70% of those shipments by 2022,” he adds.
Gartner forecasts that global mobile phone shipments will increase 1,6% in 2018, with total mobile phone sales amounting to almost 1,9-billion units. In 2019, smartphone sales are on pace to continue to grow, at 5% year over year.
Overall, Gartner estimates that mobile phone lifetimes will increase from 2017 through 2020. “Premium phone lifetimes are expected to increase the most in the near-term, as users look to hold onto these devices due to a lack of new technology impact, prohibiting upgrades,” says Anshul Gupta, research director at Gartner.
Mobile phone lifetimes will start to reduce again beyond 2020. “By 2020, artificial intelligence (AI) capabilities on smartphones will offer a more intelligent digital persona on the device. Machine learning, biometrics and user behaviour will improve the ease of use, self-service and frictionless authentications. This will allow smartphones to be more trusted than other credentials, such as credit cards, passports, IDs or keys,” says Gupta.
Future AI capabilities, including natural-language processing and machine perception (reading all sensors), will allow smartphones to learn, plan and solve problems for users. “This is not just about making the smartphone smarter, but augmenting users by reducing their cognitive load and enabling a ‘Digital Me’ that sits on the device,” Gupta says.