Mastercard has announced a multi-year partnership with Riot Games to become the first global sponsor for League of Legends esports, the largest esport in the world.
Esports – a category of competitive gaming watched by an audience – is growing exponentially in South Africa, with new leagues, tournaments and viewing channels attracting a growing young fan base, eager to get their dose of the action.
“Esports is a phenomenon that continues to grow in popularity, with fans that can rival those at any major sporting event in their enthusiasm and energy,” says Raja Rajamannar, chief marketing and communications officer at Mastercard. “Our Priceless platform is built around connecting with people through their passions.
“We are excited about the experiences and benefits we can bring to the world’s largest esport – both in-game and to the millions of League of Legends fans that watch and attend the tournaments each year.”
“We’re thrilled to team up with Mastercard on this groundbreaking partnership that will provide meaningful and long-term value to our fans,” says Naz Aletaha, head of esports partnerships at Riot Games. “Mastercard is among the first of world-class brands to take such a big step into esports at the global level, and we’re proud to have them support League of Legends esports events alongside their other premier sports and entertainment sponsorships.”
As the exclusive global payment services partner for League of Legends global esports events, Mastercard will focus on three annual global tournaments – the Mid-Season Invitational, the All-Star Event, and the pinnacle of all esports events, the World Championship.
Mastercard will curate unforgettable Priceless experiences and offers across onsite event activations, priceless.com and through other various promotions to bring fans closer to their passion and everything they love about League of Legends events.