The JET8 Foundation, in collaboration with SA Taxi and TaxiChoice joint venture TaxiConnect, has launched TaxiCAM, which it believes is the world’s first social media engagement app created for minibus taxi commuters.

TaxiCAM allows users to share branded selfies and videos with their followers across multiple social media platforms.

Through JET8’s social currency, users are rewarded for their influence as they engage with local brands.

For every in-app like, comment, and share, users earn JETS, which can be used to redeem products online or over-the-counter across more than 2 500 retail stores in South Africa, including Shoprite and Checkers.

Users are also rewarded JETS for cross-posting on to external social media networks.

Gerjo Hoffman, JET8 South Africa director of growth and development, comments: “JET8 apps give everyday users the chance to become highly rewarded micro-influencers, valued for their creativity, individuality and social influence. With TaxiCAM, anyone in South Africa can now earn from their social influence, and we are thrilled to partner with SA Taxi in our shared mission to empower commuters everywhere.”

TaxiCAM is available to download from the Google Play Store, and App Store.

The JET8 peer-to-peer network is currently used by over 50 global brands and marketers including Procter & Gamble, Unilever, NestlĂ©, Spur Steak Ranches, Coca-Cola, Pepsi and McDonald’s.