Arcserve has launched Arcserve Southern Africa, aiming to foster a new relationship with African markets.

Byron Horn-Botha, Arcserve Southern Africa lead: channel and partnerships, says Arcserve took a strategic business decision to further invest in African markets with dedicated sales, marketing and technical teams on the ground – all with profound local market knowledge, experience and expertise.

“We feel this will ensure the most effective delivery of products and services to the region and eventually lead to growth in revenues through enhanced market share,” says Horn-Botha.

He says this is an exciting development for channel partners. “Arcserve is extremely well established in business continuity, data protection and disaster recovery. The business model continues to be exclusively channel based and the company is focused on driving growth while expanding our existing partner base.

“Having a physical presence in the region will enable us to forge even stronger bonds with our current partners and provide hands-on exceptional levels of technical support to them and their customers.

Horn-Botha confirms that Arcserve has increased its investment in go to market strategies. “It is our intention to invest in the region – in people and skills – thereby improving the quality of partner training with a view to ensuring that Arcserve customers get maximum value from the solutions.”

The range of Arcserve Southern Africa’s solutions is extensive and the reach extends to territories north of South Africa’s borders including: Nigeria, East Africa and the South African Development Community (SADC) countries.

The company intends to expand on the current number of channel partners in South Africa and throughout the territories.

“Arcserve Southern Africa is currently investigating vigorous expansion of the channel to ensure we have the correct reach, skills and expertise, across all regions in which we operate. As new partners are signed we will be providing them with a high level of sales support and technical enablement so they are appropriately positioned to successfully implement the solutions for their customers,” Horn-Botha says.

He explains that Arcserve has a large variety of licensing models augmented by a suite of solutions that appeal to partners looking to take an enterprise grade backup solution to the market.

“In addition, the Arscerve partner portal, and website has undergone a recent revamp providing more information, for both the channel and customers. With this physical presence established our intention is to service our market more effectively; efficiently and in turn, of course, grow it.”