International Data Corporation’s (IDC) EMEA Server Tracker shows that in the third quarter of 2018 (3Q18) the EMEA server market reported a year-over-year increase in vendor revenues of 24,5% to $4-billion and a year-over-year increase of 2,9% in units shipped to 551 000.
Looking at the EMEA market in euros, reported revenues in 3Q18 increased by 25.8% year over year to €3.5 billion. The top five vendors in EMEA are HPE, Dell, ODM Direct, Lenovo and IBM.
When viewing the EMEA market by product, the standout contributor to the quarter’s growth were both custom and standard multinode units, which grew 70,3% year over year in terms of units and 133,2% year over year in terms of revenues. Lenovo performed strongly in this product segment.
Large systems continue to show strength, growing a further 20,3% year over year in terms of units. Standard rack-optimized shipments also saw a notable increase of 4,6% year over year in units and 23,1% year over year in revenues.
“This continued strong growth in average selling prices (ASPs) is a result of both a shift toward higher socket counts, with one socket servers now making up less than 17% of all EMEA servers shipped in 3Q18 versus 18,2% in 3Q17, and a continued rise in memory prices in the market,” says Eckhardt Fischer, senior research analyst in the European Infrastructure group. “In the second half of 2017, average selling prices for two socket standard rack servers grew by 18.8% as a result of increased demand for richer component configurations.”
“ODM growth continues to be driven by hyperscale public cloud providers, namely AWS, Microsoft, and Google, and their datacenter buildouts. Their growth in the large Western European countries has slowed down in recent quarters, with the notable exception of France, and they are likely to focus on diversifying their geographic presence in the region in the near future,” says Kamil Gregor, senior research analyst in the European Infrastructure Group.
Central and Eastern Europe, the Middle East, and Africa (CEMA) server revenue continued to grow in the third quarter of 2018, increasing by 29,2% year over year to $847,98-million. The demand for server hardware was in double digits across all market segments, although small businesses recorded a somewhat slower increase as they continue to reduce the number of servers deployed on premises.