If you knew just how valuable your identity was, would you pay more attention to securing it?

A recent Kaspersky Lab study revealed that digital identity data and information holds significant value to cybercriminals – who craft ways of gaining this data without potential victims knowledge and exploit it on the dark web for as little as $50.

This reality raises the need to create more awareness about the importance of password protection and stronger password controls in the digital world.

Says Riaan Badenhorst; GM of Kaspersky Lab in Africa: “While the digital world brings with it many conveniences that are enjoyed without a second thought, it also poses many risks to people. Turning a blind eye to these risks can be detrimental and lead to devastating effects – just think about a stolen identity and the impact this can have. And people often don’t realise the value of their digital identity/data to the cybercriminal world and how this is used on the dark web – thus don’t pay enough attention to the need for strong password protection.”

While it is often common security practice to change passwords regularly to mitigate possible risk, this method alone is not always effective. The password problem is twofold; firstly, for effective protection, passwords need to be difficult to guess. Secondly, to be usable, passwords need to be easy to remember. While changing passwords regularly does have some positive impact on the first aspect here, regular changes drastically complicate the ability to remember passwords.

“It is human nature to not like the fact that one has to remember a variety of long, complicated passwords for various devices and online accounts,” Badenhorst adds. “This often results in an individual creating one strong password for all accounts or using the same password and changing only one symbol or number for each device or account to make it easier to remember. The problem with this is that the passwords lack uniqueness and if compromised puts all devices and accounts at risk.”

A unique password is made up of two properties – a set of characters used and the length. The more diverse the characters and the longer the password, the stronger and better. Uniqueness, however, and considering how the digital world is evolving, can also come in the form of individual biometrics, which can provide an additional layer of security, especially for devices.

Pine Pienaar, MD of Afiswitch, comments: “Incorporating biometrics into password procedures and in devices where viable, is a growing global practice as part of managing device access and control. While there will likely always be a place for text-based passwords that one would have to input, character based biometric passwords will naturally progress in the digital realm, where we are already starting to see a significant uptake of biometrics based features, for example, using fingerprints and facial recognition for the purpose of unlocking devices.

“Based on the success of these use cases and the growing consumer demand for simplified mechanisms to protect their identities, personal data and password secure their devices, we expect these solutions to become more mainstream and used as an additional line of defence in the war against cybercrime,” he adds.

While consumers may be able to look forward to a possible future reliant on biometric based passwords, until this future comes to fruition, password awareness and safety measures must be taken to protect identities in the digital realm.

Concludes Badenhorst; “Passwords are there for a reason – they should not be viewed as a mechanic that causes frustration. Rather they aim to protect what matters to you most – your data. And with the opportunity to invest in password manager solutions, creating and remembering strong passwords doesn’t need to be a chore.”