The number of active aftermarket car telematics units will grow at a compound annual growth rate (CAGR) of 20,6% from 58,7-million at the end of 2018 to 150-million at the end of 2023.
This is according to new research from Berg Insight, which defines an aftermarket car telematics solution as comprising both cellular/GNSS and RF-based solutions.
A growing number of aftermarket telematics services have in the past few years become available for consumers that want to add services and connectivity to cars.
Berg Insight forecasts that shipments of aftermarket car telematics devices for consumer applications will grow from 20,3-million units in 2018 to reach 51-million in 2023.
“Aftermarket car telematics solutions are useful in a number of application areas including stolen vehicle tracking and recovery (SVT/SVR), vehicle diagnostics, WiFi hotspot, convenience applications and usage-based insurance,” says Martin Svegander, IoT analyst at Berg Insight.
Vehicle diagnostics allows service providers such as dealers and workshops to improve service offerings to car owners. Dealers and finance companies can moreover leverage telematics for internal fleet management and manage the customer lifetime value.
Examples of convenience applications enabled by aftermarket telematics devices include remote control of certain vehicle functions such as door lock/unlock and finding the last parking position.
Aftermarket car telematics services are offered by a wide range of players. Examples of leading telematics companies selling services via third parties or directly to consumers include Octo Telematics, Spireon, Ituran, Mojio, Scope Technology, Automatic Labs (SiriusXM), CalAmp (LoJack), Bright Box, Viasat Group and Vodafone Automotive.
“Distributing services and products through third parties is the most common way to market for aftermarket car telematics solution vendors,” says Svegander.
Important sales channels include insurance companies, dealers, mobile network operators and online retailers. Some solution vendors also market their products on their own websites and through telemarketing.
The connected car market is highly important for mobile network operators that bet on the Internet of Things market. Many mobile network operators have started to explore the aftermarket car telematics opportunity and they are well-positioned to provide such services.
“Mobile network operators can accelerate sales by targeting their existing customer base as well as leverage an ecosystem of partners to pursue data monetization opportunities for their installed base of car telematics solutions,” says Svegander.